In the dynamic realm of contemporary business, carving out a distinctive and enduring brand presence stands as a linchpin for triumph. However, crafting a brand transcends mere emblem creation or color palette selection—it hinges on unwavering consistency across every touchpoint and avenue. From your online platform to social media engagement and even to the conduct of your personnel in customer interactions, upholding brand consistency is paramount. Here’s a comprehensive look at why Design5sixty4 emphasizes this crucial aspect:
Fostering Trust and Esteem:
Consistency nurtures familiarity, which in turn fosters trust. When encountering a brand that maintains uniformity across diverse platforms and engagements, customers are inclined to view it as dependable and credible. Whether it’s the language tone in promotional materials or the visual elements on product packaging, consistency reinforces your brand’s essence and cultivates a sense of dependability.
Amplifying Recognition:
A uniform brand presence streamlines consumer recognition and recall. Ponder upon renowned brands—their logos, hues, and messaging are instantly identifiable due to their enduring consistency. This recognition holds immense value in a saturated market, enabling your brand to shine amidst the competition and noise.
Cementing Brand Equity:
Brand consistency contributes to nurturing brand equity, the intangible worth of your brand. By steadfastly delivering on your brand commitments and upholding a cohesive brand persona, you foster a positive perception of your brand among consumers. Consequently, this can lead to heightened customer loyalty, perceived value, and a competitive edge in the market.
Elevating Customer Journey:
A consistent brand experience orchestrates a seamless voyage for your customers as they interact with your brand across varied touchpoints. Whether perusing your website, patronizing your store, or engaging on social platforms, maintaining consistency in messaging, aesthetics, and service ensures a harmonious and gratifying experience. Such consistency cultivates customer contentment and stimulates repeat business and positive referrals.
Bolstering Marketing Endeavors:
Consistency forms the cornerstone of effective marketing endeavors. When brand messaging and visual identity remain steadfast across diverse marketing channels and campaigns, it fortifies the overarching brand narrative and enhances brand recall. Moreover, consistent branding eases the assimilation of new marketing initiatives and sustains alignment with your brand’s enduring objectives.
In summation, brand consistency transcends being a mere nicety—it emerges as a strategic imperative for any enterprise aiming for success in today’s fiercely competitive landscape. By upholding uniformity in brand persona, messaging, and customer engagement, you sow the seeds of trust, augment recognition, cement brand equity, enhance customer journeys, and fortify marketing endeavors. Whether embarking on a startup journey or reinforcing an established brand identity, remember that consistency is the bedrock of effective branding strategies.
Let’s Ride.
I’ve had the pleasure of meeting Leslie several years ago when she contacted me to support her business in design. Since then, she has circled me in on several projects, and all projects supporting the greater good. Together we’ve supported projects that build communities, be it economic development for new and underserved small business owners in the midwest to community safety in the southwest—we’ve covered quite a few initiatives together and I embrace every opportunity to collaborate.
One of those southwestern projects mentioned above brings me back to my hometown in Albuquerque and again in collaboration with Leslie that introduced me to the Director of Albuquerque Community Safety (ACS), Mariela Ruiz-Angel. Mariela leads a public safety department working independently and in collaboration with APD and AFR, providing Albuquerque with a holistic, empathetic, and informed response to behavioral and mental health-related 911 calls. Not only does this work drive an informed response, but it opens up a dialog with the community and creates actionable items towards safety in ABQ.
Emily and I met through collaboration on a project and later reconnected to support her own launch of the business, Cheetah Strategy. Emily radiates confidence, energy, enthusiasm, and grace that through what I can tell, empowers her own clientele to reach their goals. I’m inspired anytime to connect with women who are launching into their own power, in-house or independently, and I find Emily inspiring in many ways that are recharging and re-energizing as a business owner, creative strategist, and woman in business.
We met as leaders in our communities; my role was leading the AIGA New Mexico Chapter, and Gabriella’s role was the same for ASMP New Mexico. We came together to collaborate on an event to support student professional development for design and photography in 2014, and the rest is history. Throughout the years, Gabriella and I have not only supported each other with business leads and opportunities, but we have also developed an amazing friendship that I am incredibly grateful for. Gabriella serves on the national board for 
Amy and I have been working together for a few years, collaborating and leaning into work around environmental public health, climate change, education, and advocacy work serving various organizations. Amy has been an amazing partner in various projects on the roster, and in working with her, she impresses me with her commitment to the community, showing up to those legislative sessions each year, and being an effective and powerful consultant in her work with her clients and quite often for me.
All around hoorah and fight for women’s rights, the Southwest Women’s Law Center (SWLC) provides opportunities and education for girls and women to access their full potential, economically and personally. I’ve had the privilege to work with Terrelene and the team at SWLC on various design and communications efforts. Between getting bills passed in legislative sessions and features in articles on critical topics, Terrelene proves to be a force for protecting girls and women in New Mexico, be it health and safety, reproductive rights, addressing income inequalities, and workplace rights—not many injustices go unfought with this group. Not only do I admire the work and leadership that Terrelene brings to the table for women, but she also has a great team doing a lot of heavy lifting for the women of New Mexico.
In the spirit of a doozy of a 2020, and while this one was already on the shelf, we pulled it for some grounding this year. Sometimes books have a time and a place—this one felt especially grounding this year. 
I read this over a weekend—a quick, entertaining story. Smith captured her own transformative year and told her story in a way that had me so wrapped up in her journey. A story holding her history and look into the past, wanderings, and optimism—a satisfying book.
Historical, deep, and relevant, Wilkerson captures our nation’s history surrounding racism, a caste systems, and these “old bones” of this old house; America. This book will hit you in the feels and provide you a different or completely new perspective in history that you may have been taught otherwise. Solid. I recommend this on audio, but is worth having a printed copy on the shelf. 
Complimentary to the first book listed, The Daily Stoic is a great day-to-day to start your day with a cup of coffee or tea, to meditate on, or however it fits in your daily routine. 
