Setting Goals

#yougotdis

Here we are, closing out another year and walking into the new year. Surely we’re all thinking about our resolutions or goals? We sat down with a group of creative peers in our local community to discuss tips for setting goals and even shared a couple of our own. I want to share a few tips with you.

Coffee talk, setting goals with AIGA Colorado, Design5sixty4

Common roadblocks come up when talking about why goals drop off your radar and become so hard to achieve, or simply disappear:

  • Procrastination
  • Distraction
  • Other Priorities (work, family, life)

And look, I totally understand. I fall into those same “excuses” often. One thing I have to remind myself, and we discussed this in our group discussion is that YOU are just as much of a priority as anything around you. Let’s say for example, you want to further your education in your related industry. Your effort to expand your knowledge ultimately supports your career, enhances your value for your employer, makes you a better equipped individual for a client or team.

Whether you’re setting goals for your career path, personal goals, or maybe a blend of the two, we want you to be successful in accomplishing those goals. Let’s look at five pillars that will increase your success rate:

Set goals that motivate you

Set goals that support a high priority in your life. Without this focus, you can end up with too many goals or goals that drift away. With focus or intention, it creates motivation and drives you towards success.

  • Motivation is key to accomplishing your goals.
  • Create a value statement

Set SMART Goals

S = Specific
Set a clear and well-defined goal, this helps with your direction. Don’t be too vague here.

M = Measurable
Include data, dates, and anything else that supports seeing your traction in measuring your success.

A = Attainable
Set a goal that you can achieve. If you set the bar too high, you risk demoralizing yourself and possibly scarring your confidence. But be careful to not make it too easy. Set a realistic goal, yet challenging enough to hit that sweet spot — you want to feel like you worked for it for more reward.

R = Relevant
Set a relevant goal that supports the direction you want your life and career to go. 

T= Time Bound
Give yourself a deadline, creating a sense of urgency and achievement comes much quicker. And you’ll also know when to celebrate.

Set goals in writing

The physical act of writing makes it real and tangible. Write your goals down. Put them in places where you can see them, keeping your goals in sight.

Frame your goal statement positively. Example: “I will …” instead of “would like to” or “might”

If you’re a to-do person, make a list of steps to accomplish your goals. 

Make an action plan

This step often gets overlooked. We tend to get too focused on the outcome; we forget the steps to get there. Write down individual tasks – I like to approach this in a reverse-engineered type of way. Once you have your tasks laid out, check them off as you get closer to the end goal. This action will show you that you are getting closer to your end goal and seeing success along the way. 

Making an action plan looks a little like this:

  • Identify tasks — what do you need to do to accomplish your goal
  • Analyze and Delegate (if you need to arrange resources / outside help)
  • Consider space, cash, equipment, and supplies required to achieve your goals.

Learn more about action plans here.

Stick with it

Goal setting is an on-going project. Set reminders to check in with your goal and stay on track. 

Added Tips:

Set appointments with yourself during the week to work on your goal.  This dedicated time with your project allows you to keep your goal in the forefront and a priority, with the added treat of checking off those action items on your list.

Fill your cup. You can’t take care of your work, your family, or anything else outside of you if “your cup is empty”. Set a personal goal this year that allows you to take care of YOU. Examples: Meditate, exercise, go hiking, sip tea and read a book.

Accountability buddies help! If you have someone who can support you in your goal-getting effort, share your process and invite them to check in on you along the way.

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Our goals for 2019, you ask? They are to write more (calendar set for research, writing, visual support) and run more (prepare for a 5k or 8k to start). #igotdis

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What is your 2019 goal? Do you tend to face any challenges when aiming to accomplish your goals? Did you accomplish a big goal in 2018 that you’d like to share? Write us! We’d love to celebrate your accomplishments and cheer you on in the new year.

Design, collaborations, new ventures, OH MY!

Hello, friends. Wow, how are we already closing down 2018, and looking right into 2019. What a year, yeah?! We’ve had a full year together – either working together in design and strategies, collaborating on community events, or simply being supportive of each other. We hope your year was as fulfilling and exciting. Here are a few initiatives that we threw ourselves at that are going to carry into the new year:

Client relations and design.

First and foremost, I am beyond thankful for another year in working with amazing clients. Without you, I wouldn’t be where I am, who I am… THANK YOU. I’m grateful not only for the exciting projects, but the relationships we build along the way. Also, I am incredibly grateful for the referrals and amazing peers you’ve sent my way. Looking forward to whatever 2019 may bring. 

New ventures.

We’ve launched a couple of exciting new things this year. 

This new venture with brilliant partners caters to screen printing, dye sublimation, and other large format print needs. We hit the ground running with this one. You can check it out on Facebook or Instagram. Website coming soon! 

Design5sixty4 Coaching for Creatives

An exciting addition to Design5sixty4 offerings—inspired by a few conversations, I explored this need to support creatives who are looking to take on their own ventures. We sit down for coaching sessions to create plans that are attainable to encourage success, along with figuring out a price-point to create a livable wage to support the work these creatives are most passionate about. You can read more about it HERE.

Collaboration.

Cottonwood Center for the Arts is an amazing collective of artists and creative businesses. Not only is this where you’ll find me operating my business out of, it’s also a great organization to partner with. We are hosting our second annual holiday party and silent ornament auction with our friends at AIGA Colorado. Check out the event HERE.

I’ve also worked with the wonderful staff here and launched an Artist Cafe event, to discuss artist related topics around skills, business, and support for the arts. Learn more HERE.

Speaking of AIGA Colorado —and coffee for that matter— we’ve worked in building up a fun community event and launched Coffee Talk, where we talk about industry related topics to support emerging, in-house, and independent creatives. This is in partnership with the AIGA satellite chapter in Colorado Springs

*Cheers to 2019*

Thanks again—everyone—for an exciting 2018. Let’s carry this energy into the new year! We look forward to seeing you and wish you all an amazing holiday season and a happy new year!

We moved!

Same building, new design studio.

September has been a busy time for us. Between client work on the grid and some labor in a couple studio spaces, Design5sixty4 has moved into a new studio. Still posted up at Cottonwood in Colorado Springs located on the 2nd floor in Studio 228, and with the help of friends, peers in the building, and the Mister, we have a freshly painted, upgraded space for design work and client meetings!

Design5sixty4, Studio 228

Immediate impact and mood boost—I’m in love with this space because of the natural light it offers. It’s certainly been the biggest thing missing in my life from the previous studio.

Office workers with more light exposure at the workplace tended to have longer sleep duration, better sleep quality, more physical activity, and better quality of life compared to office workers with less light exposure at the workplace. Office workers’ physical and mental well-being may be improved via enhanced indoor lighting for those with insufficient daylight in current offices as well as increased emphasis on light exposure in the design of future offices.

NCBI | Impact of Windows and Daylight Exposure on Overall Health and Sleep Quality of Office Workers:

So, with that, I’m extra grateful. Finishing up my first day in the new space, I’m already feeling the boost of energy in the space, there truly is something to having natural lighting in the way of supporting creativity. And at this current moment, I am looking out to the shifting leaves as we transition into fall. I’m also looking forward to those rainy days and upcoming snow days that tend to be my favorite “creative incubator” type of days.

Design5sixty4 studio view

Now, back to it, friends! We have work to do!

Want to check out the new space?

You’re invited! I’ll be hosting an Open Studio on October 5, 2018. Swing on through while you’re checking out the beautiful art in the gallery downstairs for the monthly #FirstFriday events around Colorado Springs!

Value of Design & Non-Profits

Recently a peer of mine reached out seeking some advice. This individual works with a non-profit that doesn’t have much of a budget to support the communication and design efforts he would like to achieve and needed ideas on how to approach this without asking for spec-work or disrespecting the design industry. First and foremost, I have so much respect for this person for engaging in the conversation and gets it on the subject around the value of design.

 

I would like to get an actual designer involved to make it look nicer if I am going to overhaul it but I also don’t want to enter spec territory […] I was hoping you might have some ideas to not be a spec-jerk.

What is Spec Work?

Spec work is any creative work submitted by a designer to prospective clients before securing their job and equitable fee. Working on spec has a negative impact on the quality of design, affecting the client and the designer. Clients often use this free work as they see fit, while designers lose rights to their work because they failed to protect themselves with a contract or agreement. Clients also lose out on the vital relationship building that comes with hiring a professional designer to get the intended message across to the audience adequately.


There’s a better way!

Suggestions for Non-Profits seeking creative services

Call for Volunteers

It is typical for many non-profits to have a smaller budget or no budget for creative services. Therefore you are crossing your fingers for any support you can get. I understand that, as I’ve volunteered a ton of time to non-profit and tight budgets. In your organization you typically have a board of volunteers serving many roles, but what I don’t often see in some structures is a creative role. Where’s your marketing and communications fit?! When money is tight, I’d recommend creating a position that can support your creative services needs – invite a designer to a board meeting and see if it’s a good fit for both of you.

For Designers – Volunteering your design services to an organization that you are passionate about can help you build relationships and push your creative work in ways that your day-job or current gigs may not be fulfilling.

Reach out to the creative community

Find a local networking event that is bringing the creative community together. If you don’t have time to attend an event, look at some online resources. I recommend your local AIGA chapter to start — you can utilize the directory of local designers or pop into a local event. This is a great way to connect and have a conversation with a local designer or two and further the discussion on a project you have in mind that needs creative support. Talking it out with a designer is likely to open that door, and you can agree on a budget that works for both of you.


One more thing…

Value of Design

Designers are professionals that work hard to provide the needs of businesses and organizations alike. And they often are great to talk to in guiding you to where you need to go to market yourself or connect with your audience. Just as you get paid for the services you provide, it works the same for creative services. Design is a job. So, don’t feel nervous to open up a conversation with a designer. And thank you to my peer who reached out for suggestions on how to obtain creative services without disrespecting the industry!

Much respect!

 


 

We love working for a cause! Do you need some creative support for your non-profit? Or maybe some guidance on how to approach getting your message out to your audience? Let’s discuss!

Self-care for the creative soul.

“Self-care” is a term that is popping up everywhere. And for a good reason. We need it. It seems that we are expected to be workhorses, do it all, no stopping – Keep moving! I find this to be an expectancy in the creative industry also. Everyone is on that hustle. Shoot, you’ll see me on that hustle often, and with that, I am also all about some me-time. So let’s talk about “self-care for the creative soul” and what that might look like.

The past 12 months have taught me a lot in the way of self-care and allowing myself grace to deal with some curve-balls. I found that it was incredibly important to give myself time to deal with grief and that other common and significant stressor – home-buying. Both being the bookends of 12 months. What a year! I’ve been having a lot of conversations around the things I’m going to share with you – shared sentiments, experiences, some peers having self-realizations in the same track. Seems like a good subject to cover.

Nurture yourself.

We need adequate rest. We need good food. We need time to be still. And we need to be okay with giving ourselves time to take care of ourselves. Have you ever found yourself in a position where simple things start taking longer to accomplish? And you’re forcing yourself to get through a task that no longer seems exciting? It’s often a result of that brain fog rolling in. Brain fog happens when we’re working our tushes off, eating like garbage, and we don’t allow time for our brains to rest and reset. We’ve put too much on our plates for others, and zero time for ourselves. Resulting in impatience, and we aren’t working at our most creative, efficient, and functional selves.

Suggestion: Get to bed at a decent hour. Sneak in a nap in the day, if you can. Consider meditation. Meditation is a great way to stop for even just 5 minutes to ground yourself and bring yourself back to the present moment.
Guided meditation apps that I’ve loved – Headspace and Calm

Workout.

Whatever your preferred method is, do that. It could be a walk for half an hour, or maybe it’s a mile run or more. Personally, if I get at least a mile in, it resets my brain and allows me to take on what’s ahead of me in a calmer and less stressed mindset. Also, if it helps justify why we need to make time for fitness, science backs the benefits. No excuses! (Holding myself accountable too!)

Suggestion: Schedule an appointment with yourself at least three times a week to run, walk, pop into a Pilates or yoga class if that’s your jam. Hiking and biking are excellent options to really disconnect and #optoutside. For the time-crunched, consider going for a walk during your lunch break.
Running apps that can help you get in the groove – Nike Run Club or Map My Run

Booked up!

Does looking at your calendar make you sweat? Maybe you’ve over-committed yourself to others? You know when you’ve overdone it. And if you don’t know, you’ll figure out your threshold when you’ve maxed yourself out. You feel stretched thin on all matters. You aren’t able to think creatively or solve a problem for a project. You don’t have time for that walk or run. You don’t have time to enjoy lunch! You’re tired before the day begins.

Suggestion: Take a look at your schedule and assess what you can remove that does not serve you.

I’m by no means a life-coach, but I’ve had a lot of LIFE happen in the past 12 months. And as mentioned before, I’ve learned a lot in the past year about how important self-care has been for me, and have also had many conversations about these topics with fellow creatives and general population, leaving me feeling like this is a worthwhile topic to cover. And I still have to remind myself of at least these three pieces from time to time to maintain balance to keep myself tuned up for efficiency and the creative spin.

I’d love to hear how you balance out your days to assure you’re addressing self-care and keeping the creative-brain functioning?

 

 

Need a consultation on balance? I’d be happy to discuss!

Need design work, now you’re talking! Let’s connect!

Website SEO Strategy

Let’s talk Website SEO Strategy in beautiful Fort Lauderdale!

I attended and presented for a group of distributors for the company S-5! Attachment Solutions, based out of Colorado Springs, CO. There, we  discussed content, keywords, and website SEO strategy. I had a full house of fantastic human beings who are either business owners, engineers, architects, installers, and contractors. We dove into the nitty-gritty in managing their business websites to enhance their presence.

 

Fort Lauderdale, Florida, website SEO strategy

Fort Lauderdale beach morning sunrise in Florida USA palm trees via Adobe Stock.

 

Let’s get to work with SEO

In my talk with this group, I went over the importance of Website SEO Strategy, how to research the keywords in their industry, and then implementing their website strategy through their websites, resulting in better search results. We also reviewed some tips for writing content for their audiences and industry. I showcased tools like WordPress and Yoast to help them along, easing the day-to-day for those smaller businesses who don’t have the bandwidth to do anything more than what a clean and easy to use CMS can offer. Some of us focus on this as our day-to-day, and we find ourselves helping out many of our clients through this. My goal was to provide some guidance to the room on how to implement this think-path into their web presence to give them a boost in their user experiences and at the end-of-the-day, their sales.

It’s been a pleasure meeting these fine folks who build a vast network and community in the metal construction industry. I’m will enjoyed talking with them through the follow-up days, learning about their businesses and how S-5! can be that much more supportive to their distributors. A lot of client research for me to support what I do for this company.

 

Rob Haddock, S-5

Todd Hockenberry

Jessica Haddock, S-5!

Nik Holley, S-5!

Dustin Haddock, S-5!

 

Branding an event

Before we could even get to the conference, D564 also had the privilege of designing the look and feel for the conference. Taking on each element from the event program, to name tags for speakers and guests, table top displays, and decals for the entry way. This is much less stressful than speaking, but I enjoyed every minute of the experience.

D564, Branding Events

S-5! Conference, Decals

S-5! Conference, Decal, Branding

 

Big ups and thanks to WordPress for the supportive swag (sunglasses, popsockets, stickers) to include with my presentation! You’ll be happy to know that many of the businesses in the room use WP.

Wordpress, D564, swag

 

D564, swag, WordPress

 

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If you need support and help with your strategy, reach out! I’d love to chat.

Open Studio: January Edition

Join us on January 5, 2018 for our Open Studio at the Cottonwood Center for the Arts in Studio 239. We’ll have wine, cheer, and chit-chat as you peruse the galleries during First Friday in beautiful Downtown Colorado Springs.

CCA is celebrating the life and career of locally and nationally acclaimed artist, Bernard Arnest. An artist, advisor, and teach, Arnest was awarded the Guggenheim Fellowship for Creative Work in Painting. Learn More

 

We look forward to seeing you there!

 

D564 Studio

Ornament Auction and Holiday Party

‘Tis the season for cheer and festivities, and Ornament Auctions!

I had the bug to want to organize an event this holiday season. I wanted to revive an Ornament Auction, an event that I’ve hosted in New Mexico when I was serving as President of the local AIGA chapter. I have to say; it was by far one of my favorite holiday events that I really couldn’t have done without the enlightenment and support of one of our previous Presidents of the NM chapter. Anyway, I didn’t want to do this on my own, because what fun is that? Also, what better way than to come together with the locals of Denver and Colorado Springs. So, I brought together Cottonwood Center for the Arts and AIGA Colorado with Design5sixty4 to host a fun and festive Holiday Party and Ornament Auction.

An event like Ornament Auction pulls in a great deal of community support.

One is, we get to call all creatives and artists to submit an ornament that they donate in-kind to the cause. We received over 200 ornaments for this event, handcrafted of glass, ceramic, paper, origami, and mini paintings inspired by Picasso – to name a few. Once we hung them for the event, that was about 80 sets of ornaments for auction. The Ornament Auction serves as a great way to get artist names out there and support the creative industry in communities. During the auction, we had many bidders going at it on their favorite ornaments.

The holiday party and ornament auction is set up as a fundraiser for the non-profits involved in supporting the communities they serve. There’s a little bit of information about each of them below. The funds earned will go to support upcoming events, classes, workshops throughout the year of 2018. Stay tuned, Colorado – we are planning to host another one in December 2018. And a big THANK YOU to everyone involved in making our inaugural Holiday Party and Ornament Auction a success!

 

Auction Ornament

Ornament Auction Bidders

Auction Ornament - Handcrafted

Auction Ornament - Origami

Cottonwood Center for the Arts
Cottonwood Center for the Arts is more than just an arts organization. They promote the exploration of a creative life through the process of creating art or enjoying art as a patron in the community, Cottonwood strives for everyone to have access to the highest quality arts and culture our fabulous city has to offer. They work to create a thriving arts district in downtown Colorado Springs as well as an environment for a thriving arts community, leaving a legacy of arts, culture, and beauty to future generations.

AIGA Colorado
AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.

 

ornament auction thanks

 


We love to collaborate. Whether it’s for work or raising up the communities we’re involved in.
Let’s talk about how D564 can support your business goals or boost your creative strategy.